The Role of AI in Digital Marketing: How Automation is Changing the Game
IntroductionArtificial Intelligence (AI) is no longer a futuristic concept; it is a reality that is transforming industries, including digital marketing. We have witnessed how AI has changed the entire domain of Digital Marketing. AI-driven automation has revolutionized how businesses interact with customers, analyze data, and optimize marketing strategies. From chatbots and personalized...
How to Get More Leads with SEO: A Step-by-Step Guide
Whenever businesses try to build an online presence, their prime concern is brand visibility and website ranking. Businesses today are always competing for visibility, and simply having a website is no longer enough.You have to take it with you every step of the way. You have to devise efforts that have measurable results. Every single effort that you make towards building your online presence...
The best social media strategies for Small Businesses
Introduction Social media is no longer just an option for small businesses—it’s a necessity. With over 4.9 billion social media users worldwide, platforms like Facebook, Instagram, LinkedIn, and TikTok offer businesses an opportunity to engage with their audience, build brand awareness, and drive sales without breaking their banks. Most Marketing strategies require a huge marketing budget that...
Generative AI: Revolutionizing the Future of Artificial Intelligence
In recent years, the field of Artificial Intelligence (AI) has witnessed remarkable advancements. One of the most exciting developments in AI is the emergence of Generative AI, a technology that has the potential to revolutionize various industries. Generative AI refers to the ability of machines to create and produce content, such as images, videos, music, and even human-like text, without...
Will ChatGPT or Google BARD take over SEO?
SEO has been a critical aspect of digital marketing for several years, and it’s not going away anytime soon. While chatbots like ChatGPT and Google BARD have the potential to revolutionize the way we approach SEO, they cannot replace the human element entirely. Here are a few reasons why SEO will never die: Users need SEO Users rely on search engines like Google to...
10 Best SEO Tools and Platforms that You Must Start Using
Google’s Webmaster Tool (Search Console) This is a free and most authentic tool that will help you to understand the way Google sees your site. This tool explains the fundamentals behind Google search. Some of the features include the...
2019 PPC Trends: Highly-Recommended Practices and Best PPC Features
With a lot of changes in digital marketing and the creation of better tools and techniques such as AdWords mobile app that has been a great help marketer to search and add keywords on the go.We have seen a number of PPC trends in 2019, mostly based on technology, and tweaks on features that existed in the previous year. Excessive innovation and use of new tools that have been added to Google...
13 Do’s and Don’ts for PPC Ads Campaign Setup
Pay-Per-Click (PPC) which is one of Google Adwords advertising campaign can prove to be an efficient and effective way to drive targeted traffic to your landing page or website. This can be done relatively in a shorter time compared to using other Digital Marketing Campaigns. Just like other advertising campaigns, PPC Advertising involves cost but it is far smaller compared with other...
Best Digital Marketing Strategies of 2020 that gives high ROI.
A lot of marketing agencies are investing more in digital marketing tactics. It is estimated that 67 percent of CMOs are planning to invest more by increasing the percentage of their budget to digital marketing campaigns that include, social-media-based advertising, mobile advertising, and web advertising.Any Digital Marketing Agency would choose digital over traditional, but there is a high...
