A lot of marketing agencies are investing more in digital marketing tactics. It is estimated that 67 percent of CMOs are planning to invest more by increasing the percentage of their budget to digital marketing campaigns that include, social-media-based advertising, mobile advertising, and web advertising.
Any Digital Marketing Agency would choose digital over traditional, but there is a high demand to require market leaders to show proof of returns on investment (ROI). In this post, we are going to discuss five major channels that may bring out tremendous results when used effectively.
1. Email
Email as a marketing channel is one of the best tactics that may lead to higher results based on return-on-investment (ROI). According to the study performed, it shows that 75 percent of consumers report that they had opened an email that had a discount offer on a particular product or service.
This shows that using email is the best way forward in a way that you will be sure that your campaign will bring expected results and that is why it is the most requested among digital marketing services provided out there.
2. Social Media
Research shows that in 2018, 34 percent of the world’s population More than one-third (34 percent) of the world’s population More than one-third (34%) of the world’s population use social media to connect with friends, family, and brands. If you want to connect directly with your customers, there is no way you can avoid using social media. Actually, according to marketing research, 71 percent of consumers who had a good experience with a product on social media will share it and recommend it to their friends.
If you want to run an ad campaign on your brand, I will advise you to find a good firm that is well known as being one of the best social media digital marketing services Provider
3. SEO
In 2018, 61 percent of marketers and digital marketing companies are investing more in search engine optimization (SEO). Old-school SEO tricks have failed to win top rankings in 2018 so there is a need for any digital marketing company which wants to keep ahead of the game to employ new tricks. Quality content and multi-channel online presence are the keys to high ranking.
4. Multi-Channel Content Marketing
Any company providing digital marketing services will use an average of eight different tactics in 2018, these include:
- Social media dominates 83 percent.
- Email newsletters dominate 77 percent.
- e-Books/Whitepapers dominate 65 percent.
- Video dominates 60 percent.
5. Mobile-Optimized Websites
If your website is not mobile optimized, then I assure you that you have already failed even before you started. In 2016 mobile web users surpassed desktop websites, desktop users. A lot of people abandon websites that are slow when it comes to loading opting for mobile. A good digital marketing company will know that in 2018, online users are more on mobile platforms rather than website browsing and it is better to take advantage of the mobile too.
You will have to upgrade your Digital Marketing Strategy in 2018 based on the tactics discussed above if you really want to stay in the business and get high ROI. Old tactics no longer work in today’s digital marketing industry and the game is evolving with the speed of light.
