With a lot of changes in digital marketing and the creation of better tools and techniques such as AdWords mobile app that has been a great help marketer to search and add keywords on the go.
We have seen a number of PPC trends in 2019, mostly based on technology, and tweaks on features that existed in the previous year. Excessive innovation and use of new tools that have been added to Google Ads and Bing toolboxes, leading to a total change in SEO and digital marketing techniques.
Below is a list of the latest 2019 PPC trends and recommendations from Digital Marketers.
Focus on Artificial Intelligence
One of the major changes in the industry is artificial intelligence. With Google’s AI that has led to keyword expansion that led to think Dynamic Search Ads, automated ad creation and ad extensions, it is clear that Google is leading us to focus on account growth while it will handle the optimization itself.
This trend has made PPC companies so important in the digital marketing industry than never before.
Focus on Artificial Intelligence
We have seen a change in human behavior when doing their search; they opt to use voice search rather than typing. More people rely on their voice now when performing a search. Siri, Alexa and Google Home have been opted by people as viable tools for quick answers.
Also, introduction of reverse image search has grown and proved to be more accurate and among the best methods people use to search for goods and services.
A digital marketing company such as a PPC Services Company should know what kind of information do people search for and what are the keywords which they are using. This will help digital marketers improve their techniques in creating their campaigns and enhancing the user experience when they visit their websites.
More Emphasis on the New Google Ads Interface
We have seen Google require all AdWords users switch to its new interface while dumping the older version completely. New features have been added to the latest Google Ads with a great user experience, such as the ability to track changes or dates directly within the User Interface.
This has been a big held to marketers and PPC companies, doing their work easier.
Increased Focused on Audience Targeting
Completely rely on keywords and text ads is no longer working. Google has put more focus on user intent, rather than user behavior. Despite the fact that keywords are still important but Google is focusing more on people’s interests, their behavior when they are online, demographic information, choice of devices and other countless factors.
Due to the acquisition of a huge amount of users’ data, Google has improved In-Market Audience Campaigns. This has led to audience expansion choices in Google such as Display Ads, or Aggressive Targeting In Display campaigns which are more effective.
Marketers such as PPC companies have been able to utilize this when making their Ads campaign attracting a lot of targeted traffic with a lot of positive results. If you hired a PPC Services Company for your ads campaign this year, you will have noticed that they no longer use the previous techniques ads but are focusing on this trend.
